Box 2222 zarqa 2 jordan, faculty of economics and administrative sciences, zarqa university, jordan. Factors influencing consumer behavior of smartphone users. There are different processes involved in the consumer behavior. Age of a consumer and his life cycle are two most important sub factors under personal factors. If marketing concerns itself with consumer satisfaction at a. Consumer behaviour emerged in the 1940s and 50s as a distinct subdiscipline in the marketing area. The factors are influences significant enough by their force, becoming the reasons for the activity. It is very well explained by maslow through his need hierarchy. Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the oncampus marketing course, as well as the consumer behaviour elective by distance learning. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour.
Keywords smartphones, technology, perception, lifestyle i. These motives are the factors that influence the consumer behavior. A study on factors influencing consumer buying behavior in. An empirical study of the factors influencing consumer.
The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Consumers buyer behaviour is influenced by four major factors. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. In this research, the researcher is also interested to find out how social and personal fac tors especially affect the buyer behavior during the purchase of smartphone. The consumer behaviour or buyer behaviour is influenced by seve ral factors or forces. Psychological factors influencing consumer behavior. Firms and organizations rely on consumer behaviour knowledge to forecast consumer needs and desires. The level of motivation influences the buying behavior of the consumers. An understanding of consumer behaviour is essential in planning and programming the marketing system.
Article pdf available in international ijc 333 may 2009 with 3,545 reads how we measure reads. Evaluating effect of social factors affecting consumer behavior in purchasing home furnishing products in jordan dr. The factors are causal phenomena possessing an impact force capable of changing consumer behaviour, 1992. Cultural factors and buying behaviour solomon 2011 sees consumer behaviour as the study of processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs or desires.
Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumers emotional, mental and behavioural responses that precede or follow these activities. Consumer behaviour and factors influencing buyer behavior. It is important for e marketers to understand the factors that affect the consumers online behaviour so that they draft superior and sustainable social media. The impact of social factors affecting consumer behaviour. Like any human behaviour, consumer behaviour is seen as determined and conditioned by the effect of certain factors.
Abdel fattah mahmoud alazzam assistant professor, head department of marketing, zarqa university, jordan address. This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. Motivation is the activation or energization of goaloriented behavior. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. She is a key member of a team exploring how technology can be used to enhance the student learning experience. Factors affecting online consumer behaviour towards shopping. Factors influencing consumers online purchase intention. The consumer behaviour also depends on the personal characteristics. In fact this is one major factor that influences consumer behaviour. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. L81, m31, n30 introduction factors affecting female consumers online buying behaviour internet is redefining the shopping behaviour of people across the globe. The consumer behaviour or buyer behaviour is influenced by several factors or forces.
Consumer such as social, cultural, personal and psychological. Factors affecting online consumer behaviour towards shopping understanding the perceived risk of a prospective buyer. A number of personal factors also influence the consumer behaviour. The objective of this paper is to determine factors that affect the consumers willingness to purchase. Internal or psychological factors the buying behaviour of consumers is influenced by a number of internal or psychological factors. A vital part of the marketing process is to understand why a customer or. Motivation is the driving force within individuals that impels them to action. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. The environmental factors affecting consumer buying behaviour are explained below cultural influences it is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or any other habit acquired by people as members of society. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in nagaland. Usually the factors affecting consumer buying behaviour include psychological, social, cultural and buying the new home cleaning service involves consumers research for the best option available. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. The psychological factors are the factors that talk about the psychology of an individual that drive his actions to seek satisfaction.
An analysis of the social media influence on the online. Introduction consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants. Pdf age and factors influencing consumer behaviour. Meanwhile, there are various other factors influencing the purchases of pinki rani, assistant, lic, kurukshetra. Marketing implications of consumer behaviour study of consumer behaviour modelling an overview consumer behaviour is comparatively a new field of study which evolved just after the second world war. The sub factors under personal factor are listed below. The human psychology plays a crucial role in designing the consumer s preferences and likes or dislikes for a particular product and services. The sellers market has disappeared and buyers market has come up. The impact of factors influencing the buying behaviour on. Consumer behaviour, ecommerce, female buying behaviour, onlineshopping, online retailing, retail sector jel classification. Perceived risk is uncertainty that online consumers face when they cannot foresee the consequences of their purchase decisions schiffman, kanuk and. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d. Once the human behavioural models have been addressed, the chapter will focus on models of consumer behaviour.
The way of the consumer behaviour is determined by buyers age and stage in the life cycle, personal occupation, economic circumstances and lifestyle of person and also behaviour is affects by personality and self concept kotler, 2003. The term is generally used for humans but, theoretically, it can also be used to describe the causes for animal behavior as well. This led to paradigm shift of the manufacturers attention from product to. The consumer buying decision process is influenced by many internal and external factors. It analyses the relationship between several independent variables, such as cultural, social, personal, psychological and marketing mix factors, and consumer behaviour as the dependent variable in the electric appliances market. What are the factors influencing consumer behavior. Introduction the relevance of consumer behaviour to the profession of marketing is a fundamental one. In this video you can see different factors influencing consumers behavior in detail. Age of a consumer and his life cycle are two most important sub factors under personal. In view of that, it is vital for consumer behaviour researchers and eretailers to have a deeper understanding on the factors that influence their online purchase intention.